I was sent Burberry’s latest men’s fragrance recently and I gave it a full-day wear and here’s what I got out of it. Mr. Burberry smells clean. I mean this in the literal sense. It opens with some unidentifiable citrus (allegedly grapefruit) mixed with a minty smell, which I believe comes from the tarragon in the composition. As the fragrance develops, however, woodier notes start to emerge, and slowly a creamy base grows. The woody-creaminess intensifies and in the dry down it overtakes the composition and I even get some sweetness from the guaiac wood or the vanilla.

When it comes to my overall experience with Mr. Burberry, I’d have to say that the beginning was not too impressive, but the development was definitely very impressive. If you were to line up the latest releases from Dior Sauvage, Chanel’s Bleu de Chanel and Prada’s Luna Rosa, Mr. Burberry falls smack in the middle of them. Its character, structure and presentation are very similar, but I absolutely love all of those fragrances and I own a bottle of each. Therefore, if you do own any of the scents listed above, you’re going to love this one.